We at InvestingGuide aim to provide simple finance and investment information to assist our readers in making well-informed decisions. Our site features partner brokers and trading platforms, but this does not impact the integrity of our research. Our priority is to deliver honest, fact-based content to our readers.
How We Make Money
Our website, InvestingGuide, is free for consumers, but we use partnerships with advertisers and affiliate partners to stay afloat. Visitors can visit, read, and leave feedback.
The idea is to make accessing important information about trading and investment easy. But to provide and maintain this information, we need staff and tools to ensure we provide genuine review information. So, here is how we make money:
- Listing Brokers
Some brokers and trading platforms may pay us to include them on this platform, but our objectivity is not at the mercy of profitability. Our greatest asset is your trust in us; we can’t sell that for anything. Therefore, our reviews and rankings remain independent, transparent, and brutally honest.
These partners bank on our readership, hoping you, our consumers, will join their platforms.
- Affiliate Marketing
Secondly, we make money from affiliate marketing using backlinks. We receive compensation for clicks or sign-ups from these websites. Such links are independent of any advertiser relationship. But we vet these links under a strict editorial policy of our content, which we discuss below.
Things We Don’t Do For Money
- We never adjust our product or service reviews or evaluation processes to benefit from an affiliate partnership.
- We do not promote or hide specific products or services to maintain an affiliate relationship.
- We never manipulate our data-driven algorithms to favor affiliate partners.
- We do not disclose marketing information or advertising campaign data to our researchers or editorial team.
Our Editorial Principles
As information providers, we break complex issues into simple language that many understand.
Here are our guiding principles:
- Ethical – Our reporting is fair, independent, accountable, and transparent. Minimizing harm is a fundamental goal. As professionals, we adhere to various codes of ethics. The Society for Advancing Business Editing and Writing (SABEW) guides our principles.
- Empowering – We turn technical concepts into explicit, concise, and engaging material that is conceivable for all. This easy-to-understand information helps you make confident trading decisions and maximize your potential.
- Unbiased – Our content undergoes thorough research to present all relevant facts. While we may partner with brokers, we maintain authenticity. We avoid bias toward any platform, financial instrument, or political viewpoint.
- Accuracy – We ensure our information is accurate, reliable, and up-to-date. Our professional content writers and editors uphold our authority in every topic we cover. We are prompt in handling or investigating any errors or misinformation.
- Inclusivity – We respect and represent all individuals, regardless of background or identity. Isn’t that the best way to ensure and maintain dignity and respect in our content?
Partner Brokers
Through collaboration with these partners, we offer free, informative content. Our relationship is symbiotic: We offer them a platform to sell their products, and we receive compensation. They don’t pay us to do reviews or favor them. These partners are the backbone that sustains our platform.